First airing in 1976, the DIA’s iconic “You Gotta Have Art” commercial became part of Michigan’s cultural fabric. Nearly 50 years later, we’re celebrating the holidays by reimagining this beloved classic as we look ahead to its 50th anniversary in 2026. Featuring a new Motown-influenced musical arrangement by Marion Hayden and Alvin Waddles.
The message is timeless: art is for everyone. It connects us, lifts our spirits, and brings us together, especially during moments of reflection and celebration.
Here’s to honoring the past, welcoming the new year, and continuing to share art with all. Because now and always, you gotta have art.