HÀ NỘI — The Government has issued new regulations tightening controls on online advertising, with key provisions set to take effect from February 15, 2026.
Under the new rules, viewers must be able to skip video advertisements and moving image sequences within five seconds. Online platforms will no longer be allowed to force users to watch longer non-skippable ads, which currently can last from seven to thirty seconds depending on the service and device.
The regulations also prohibit forcing viewers to wait before closing static image advertisements. {read}