Run by the charismatic Nicole Deadone, OneTaste billed itself as a sexual wellness startup celebrating the power of female orgasm. But behind the celebrity endorsements and promises of healing, lay a darker reality. When Bloomberg journalist Ellen Huet began to dig into the organisation, she uncovered financial, emotional and sexual exploitation of its members, many of whom would call the company a cult. Huet, author of Empire of Orgasm, joins Tim to discuss why we should beware people promising pleasure, and what we can learn from the rise and fall of OneTaste. {listen}