It’s the final week of marketing and promotion for The Toxic Avenger, and the teams here at Cineverse and Bloody Disgusting have decided to do something a little different. Rather than spending the rest of our marketing budget on a stunt or campaign, we’ve decided instead to join forces with the non-profit Undue Medical Debt for a much more important cause.
When director Macon Blair’s The Toxic Avenger storms into theaters this weekend, he won’t just be melting faces on screen — he’ll also be melting medical debt in real life.
In the fresh new take on Troma’s cult classic, arriving in theaters August 29, Toxie has his life upended by unexpected medical debt. It’s for that reason that we’re working with Undue Medical Debt to quite literally erase medical debt for real people here in the real world.
At least $5 million in medical debt gets erased no matter what. And for every million bucks the movie makes at the box office, another million in debt will go up in toxic smoke. {read}