The problem remains what it’s always been: influencers are sponsored content in living form. The average Joe already knows the quid pro quo of their relationship with studios, and yet studios assume people don’t. And what’s bizarre is that in most spon-con situations influencers will disclose something is an ad. But when it’s a visit to a premiere there’s no such declaration. An influencer might say “[Studio] was kind enough to invite me” but never list whether elements like travel or accommodations were comped which, in many cases, they are. {read}