The 120 Minutes Archive

Welcome to The 120 Minutes Archive, the independent, critically acclaimed, definitive library of music video nostalgia. Since 2003, we’ve been traveling through time to rediscover and share the legacy of…

You Gotta Have Art

First airing in 1976, the DIA’s iconic “You Gotta Have Art” commercial became part of Michigan’s cultural fabric. Nearly 50 years later, we’re celebrating the holidays by reimagining this beloved…