When the first plastic cassette tape made its debut at a 1963 electronics fair, it boasted the slogan, “Smaller than a pack of cigarettes!” Ottens specifically designed the cassette to be tiny enough to fit in a jacket pocket, in part because he found other tape models to be unnecessarily large. “I got annoyed with the clunky, user-unfriendly reel-to-reel system,” he said years later. “It’s that simple.” {read}
