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The Athletic Brassiere

October 4, 2017 #99% Invisible, #design, #History, #misogyny, #science, #sexism, #sports, #STEM, #Title IX, #women in STEM

Among the most important advances in sports technology, few can compete with the invention of the sports bra. Following the passage of Title IX in 1972, women’s interest in athletics surged. But their breasts presented an obstacle. Bouncing breasts hurt, as women getting in on the jogging craze found out.

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They thought they were going to rehab. They ended up in chicken plants
Spooked! from Snap Judgement

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